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Artefact Group redesigned what a 21st century printer should be.
Our initial design explorations yielded futuristic printer concepts such a “printing home hub,” a “Roomba printing device,” and other concepts that are 5-10 years out; but in the end we chose to focus our design work on a solution that that is near-term and breathes new life into this humble “peripheral” by radically simplifying it.
- Margins and scaling can be easily previewed and edited on the touch-screen before printing. Just like you would do with the real paper.
- Color results become predictable with a screen that is always calibrated to the printer.
- Unwanted print areas are easily spotted and can be removed by simply ‘swyping’ it off the screen.
SWYP illustrates that it is possible to innovate in very mature and stagnant markets. By re-thinking the product and focusing on core issues it is possible to revitalize a product that has lost its consumer appeal.
