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The Lexus Hybrid Zone was one of the prominent areas of the new Lexus booth at the 2006 Detroit Auto Show. I worked closely with Mark Lawrence from George P. Johnson and the talented team over at Belief to help creative direct the two different media elements within the space. The large background animation was designed to draw people into the space, while the smaller scale video was created to introduce visitors to the innovative hybrid system featured in the Lexus GS 450h and RX 400h and their performance, fuel economy, and reduced emissions features.
