Ford Kinect Ad


At the North American International Auto Show in Detroit this week, Ford, among many car companies are revealing and showing off their next generation vehicles. Amidst all the hot rods, the Kinect makes a somewhat undercover appearance at the Ford booth as part of an interactive display installation.

Although Ford didn’t use the Kinect to its full potential – it’s only function appears to be to take a photo where the rest of the interaction is still touch-based, the reason they used a Kinect instead of a normal webcam seems to be because the photo they take of a person has the background substituted for a waterfall – easily possible with Kinect’s depth sensors and people-identifying algorithms. The picture is then turned into a puzzle for users to solve.