adiVerse Virtual Footwear Wall

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January 2011
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The magical spinning interactive adiVerse Virtual Footwear Wall potentially puts as many as 8,000 shoes at shoppers’ fingertips in a futuristic mash-up of e-commerce and the mall.

Intel partnered with Adidas to show off what the wall might look like, and the results are pretty sweet. Designed by U.K. shop Start Creative, the wall renders products in 3-D, and allows a shopper to spin and zoom in on the shoes, and call up specs from a touch-screen display.