Montblanc


The agency Scholz & Volkmer developed a new product presentation for the world wide relaunch of the Montblanc website. For each product line a generative artist was invited to develop a flexible and unique artwork, which provides the masterpieces with an appropriate presentation stage.

The software was developed in Processing as a full parametric tool to generate Quicktime videos with alpha channel. The software itself allows a number of parameters to be adjusted in realtime including number of particles, offsets, transparency, saturation, size, random colors or product colors. Likewise one can browse the full product database and adjust graphics to suit each product individually!